Tuesday, October 07, 2008

No more Wachovia Center ?

The massive slide in the economy can't help but trickle down to the world of sports. It's not ticket fees or merchandise sales that fuel the NBA. Its advertising. Spectator faces a challenge with the pending demise of Wachovia. The venue known as the Wachovia Center , formerly know as the CoreStates Center, will have to change its name. What do you do? I wondering if the name licensing agreement accounts for such an event.

Anybody big enough to buy Wachovia already has a stadium or arena don't they? I saw the Met's new stadium this summer. Citi field is slated to open in 2009. And Wells Fargo, the other suitor, has more than one area that bears its name. And what would you call such a place .... the chuck wagon?

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